GRAMMY AWARD-WINNING ROCK ACT SWITCHFOOT HOSTS 9TH ANNUAL SWITCHFOOT BRO-AM PRESENTED BY HURLEY JULY 13 AT MOONLIGHT BEACH IN ENCINITAS, CA
EVENT INCLUDES A BEACH CONCERT WITH SWITCHFOOT, CHARITY SURF CONTEST, THE ROB MACHADO BRO JUNIOR, AND BELLY UP AFTER-PARTY
PRE-EVENT CHARITY AUCTION NIGHT SET FOR JULY 12TH
ALL PROCEEDS BENEFIT LOCAL AT-RISK YOUTH VIA THE SWITCHFOOT BRO-AM FOUNDATION
(Encinitas, CA) — The 9th Annual Switchfoot Bro-Am surf contest and concert returns to Moonlight Beach in Encinitas on July 13, 2013. The daylong event features a variety of activities including a charity surf contest, a nerf surf jousting exposition between surf contest heats, The Rob Machado Bro Junior, and a live concert with Switchfoot on the beach. The evening will round out with the annual Belly Up Tavern After-Party. Additional live performances on the beach as well as the Belly Up lineup will be revealed at a later date.
Bro-Am weekend kicks off on Friday, July 12, with an auction night event at which guests will savor signature dishes from the area's leading restaurants. The evening will also include a special live music performance by Switchfoot, stellar silent and live auctions, opportunity drawings, and an exclusive sneak peek of Switchfoot's debut feature film, Fading West.
An annual event near and dear to Switchfoot's heart, the Bro-Am was created to give back to the San Diego community while benefiting local children's charities through funds raised at the pre-event auction night soiree, as well as from vendors on the beach day-of, corporate surf team entries, sponsorships, and an after-party at the Belly Up Tavern. Since its inception in 2005, the Bro-Am has raised more than $715,000 for San Diego-based children's charities. Inspired by the success of the Bro-Am, Switchfoot created the Switchfoot Bro-Am Foundation to continue their mission of supporting local at-risk, homeless, and street kids throughout the year.
"The Bro-Am has been the band's favorite day of the year ever since we started it back in '05," notes Switchfoot's Jon Foreman. "To see our hometown come together to help out a deserving group of kids is an incredible experience — surfing, music, and the San Diego scene at its best."
This year's Bro-Am is proud to welcome back the 2nd annual Rob Machado Bro Junior. Open to youngsters ages 16 and under, the Rob Machado Bro Junior places a premium on the competitor having the most fun. Kids sign up to enter at the Solana Beach Surf Ride location, compete on one of Rob Machado's boards, and stick around for the day's festivities. Rather than a financial donation, entrants bring gently-used surf clothes to the beach on competition day as their entry fee.
Four-person corporate surf teams secure their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. Throughout the years, the contest has featured riders representing Hurley, Billabong, Channel Islands, Transworld Surf, Surf Ride, Macbeth, Dragon, Surfer Magazine, the Encinitas Firefighters Association, and many more, as well as surf legends Tom Curren and Rob Machado, and members of Switchfoot.
Expanding upon Bro-Am's relationship with Hurley H2O, for the past few years, the Bro-Am beach experience has been a "single-use plastic water bottle-free event." Attendees are encouraged to bring a re-usable water bottle to fill up at the H2O station for free, and Hurley H2O provides stainless steel bottles with funds raised supporting nonprofit partners like The Ecology Center.
Continuing its eco-friendly efforts, the Switchfoot Bro-Am will again work with San Diego-based Alternative Power Productions to offer cutting-edge solar-powered sound and staging. Alternative Power Productions utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).
More information will be announced as the 9th Annual Switchfoot Bro-Am approaches.
"Hurley is a company based on inclusion," says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley's early years as a Huntington Beach shaper, working with friends alongside the world's best athletes to make a better surfboard. It applied to the company's launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. For more information, visit www.hurley.com.
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