Thank you all for making the 2014 Bro-Am such a great success!


Switchfoot Bro-Am

Make a Donation to the Bro-Am Foundation

SWITCHFOOT ANNOUNCES HOMETOWN SHOW AT
SAN DIEGO STATE OPEN AIR THEATRE ON NOVEMBER 1
10TH ANNUAL SWITCHFOOT BRO-AM BREAKS $1 MILLON MARK IN FUNDRAISING EFFORTS

San Diego, CA – July 17, 2014 – Following an enormous weekend of sun, surf, music, charity and community, Grammy-award winning San Diego band Switchfoot are excited to announce a huge hometown show at San Diego State Open Air Theatre on November 1, in support of their latest album, Fading West.  Tickets for the show will go on sale this Friday, July 18th at 10am PST at Ticketmaster.com. The 10th Annual Switchfoot Bro-Am surf contest and concert presented by Hurley returned to Encinitas on July 12, 2014 drawing over 15,000 people to Moonlight Beach.  An annual event near and dear to Switchfoot’s heart, the Bro-Am was created to give back to the San Diego community while benefiting local children’s charities through funds raised at the pre-event auction night soiree, as well as from vendors on the beach day-of, corporate surf team entries, and sponsorships. Including this year’s fundraising efforts, since its inception in 2005, the Bro-Am has raised more than $1,150,000 for San Diego-based children’s charities. A portion of this year’s Bro-Am proceeds will benefit SIMA’s 2014 Humanitarian Fund, which raises money to support surf or boardsport related social and humanitarian nonprofit organizations focused on improving the quality of life, health, and/or welfare of people.  

In recognition of Switchfoot's contributions to the community and efforts to make a difference in our world, Encinitas Mayor Kristin Gaspar and Deputy Mayor Tony Kranz, along with all City Council members, declared July 12, 2014, Switchfoot Bro-Am Day in the City of Encinitas.

This year’s event welcomed back the 3rd annual Rob Machado Bro Junior. Open to youngsters ages 16 and under, the Rob Machado Bro Junior places a premium on the competitor having the most fun. Kids competed on one of Rob Machado’s boards, and stuck around for the day’s festivities. Rather than a financial donation, entrants bring gently-used surf clothes to the beach on competition day as their entry fee. In the Bro Junior division, out of 24 entrants, first place went to Caleb Crozier, second place went to Jackson Butler, third place Nic Holdman, fourth place Micah Crozier, fifth place Levi Slawson, and sixth place went to Koby Gilcrest.

Four-person corporate surf teams secured their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. Participants included riders representing Hurley, Arnette, Shaper Studios, Dragon, Nixon, Rusty North America, Surfline, Bull Taco, Encinitas Firefighters Association, Univ, and Macbeth, as well as surf legend Rob Machado, and members of Switchfoot.  In the end, the victors were members of team Arnette, who were each awarded with Taylor Guitars and GoPros on stage.

The Rob Machado Foundation, dedicated to teaching youth about their impact on the environment, once again had a team of 98 motivated volunteers managing waste at Bro-Am, in partnership with the Solana Center. The Green Team contributed a combined 400 hours of service, and ensured that 892 pounds of waste were diverted from the landfill — that's 500 more pounds of waste recycled than last year. With a waste diversion rate of over 56%, the Bro Am saw more waste recycled than thrown away this year. The team also educated attendees on proper sorting of trash and recyclables with the ultimate goal of empowering attendees to reduce their trash footprint beyond the event. Rob Machado personally thanked volunteers at the Solana Center’s training session and was stoked to see the Green Team’s impact at the event. “Next year we hope to include a separate stream for compostables in our waste diversion efforts at Switchfoot/BroAm,” says Jessica Toth, executive director of the Solana Center.  Bro-Am weekend kicked off on Friday, July 11, with an auction night event at the private Olivenhain estate of Matt and Amy Battiata at which guests savored signature dishes and sips from the area’s leading restaurants. Highlights also included an exclusive live performance by Switchfoot, opportunity drawings, and fantastic silent and live auctions featuring Switchfoot’s own Drew Shirley as auctioneer and emcee alongside action sports personality Chris Cote. This year’s event also featured dazzling live auction paintings created on stage by internationally recognized graffiti artist Erik Wahl, which brought in $25,500 on their own.  (https://vimeo.com/84862277) Highly coveted, the only way to acquire a Wahl painting today is via a charity auction. 

There are still ways to donate to the Switchfoot Bro-Am.  Through July 29 at 1pm PST, fans can bid on a full day, eight-hour recording session at Big Fish Studios in San Diego, CA.  Members of Switchfoot will join you at the studio to help you write and record a song, or just jam out.  After recording their hit albums Nothing Is Sound and Oh Gravity at Big Fish, the band is quite familiar with the studio and can help one lucky winner navigate the lay of the land.  Included in the package is a one-night stay at the new Hilton Carlsbad Oceanfront Resort & Spa.  The bidding is currently underway at www.ifonly.com/p/2853. A second package features a Custom Shop Tone Wood Revival Amp that Switchfoot’s Drew Shirley played live on Jay Leno.

Fans can also watch the rebroadcast of the event via Bro-Am’s exclusive broadcast partner, mySurf.tv, and donate to the cause while catching all the action at www.mysurf.tv.

About Switchfoot:

Switchfoot is Jon Foreman (vocals/guitar), Tim Foreman (bass), Chad Butler (drums), Jerome Fontamillas (keys/guitar) and Drew Shirley (guitar). The Grammy-award winning rock band released their new album, Fading West, which debuted at #6 on the Billboard Top 200 Charts this year. They also released their first feature film, Fading West, across all digital and VOD formats. Part rock documentary, part surf film, and part travelogue, Fading West offers rare glimpses of the longtime surfers on their boards and in the waves, captures the frenetic energy of their live shows, and in the end portrays a journey both epic and intimate. www.switchfoot.com

About Hurley:

Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali.  www.hurley.com

ABOUT SIMA & SIMA HUMANITARIAN FUND:

Founded in 1989, The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. The SIMA Humanitarian Fund was established in 2004 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since its inception, the SIMA Humanitarian Fund has donated more than $1.6 million. Its 2014 beneficiaries include AccesSurf Hawaii, Boarding For Breast Cancer, Best Day Foundation, Cystic Fibrosis Foundation, Jimmy Miller Foundation, Life Rolls On, Mauli Ola Foundation, Outdoor Outreach, Stoked Mentoring, SurfAid, Surfers Healing, and Waves for Water. For more information regarding SIMA, please visit www.sima.com.  

3rd Annual Rob Machado Bro Junior

Come join us for the 3rd Annual Rob Machado Bro Junior. Open to any kid 16 and under, we place a premium on the competitor having the most fun. Enter the event, compete on one of Rob Machado’s boards (you'll get an extra point on your best wave if you do, or you can use your own without the bonus point), and stick around for a live performance by Switchfoot. What better way to spend a summer day?

Note: Participation Signups Full

For further information about how to get involved, please contact us.

Sandee Fenton
Media Contact
Fresh and Clean Media
310.313.7200
sandee@freshcleanmedia.com

Mia Stefanko
Switchfoot Bro-Am Co-Director
miashiomi@yahoo.com

Kip Locke,
Switchfoot Bro-Am Community Sponsorships
kiplocke@hotmail.com

Robyn Denton
Switchfoot Bro-Am Auction Co-Chair
858/204-9815,
robyn_denton@hotmail.com

Mandy Mitchell,
Switchfoot Bro-Am Volunteer Director
broamvolunteers@hotmail.com

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LOWERCASE PEOPLE JUSTICE FUND

Photos from the 2014 Bro-Am - by Kelsee Becker

2014 Title Sponsor

2014 Gold Sponsors

2014 Beach Vendors

2014 Auction Night Sponsors

2014 Event Sponsors

2014 Surf Teams

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