Grammy Award-winning rock act Switchfoot hosts
Annual Switchfoot Bro-Am featuring a pre-event auction night,
11th charity surf contest, the Rob Machado Bro Junior,
and beach concert — all to benefit local at-risk youth &
humanitarian causes via the Switchfoot Bro-Am Foundation
Switchfoot Bro-Am Auction Night Soiree
When: Wednesday, July 8, 2015
Where: To be announced
Culinary Partners: To be announced
Enjoy: Silent & live auctions, opportunity drawings, signature tastes from leading local restaurants, live performance by Switchfoot, and more.
Tickets: will be available at www.switchfoot.com/bro-am
11th Annual Switchfoot Bro-Am + Rob Machado Bro Junior
When: Saturday, July 11, 2015
Where: Moonlight Beach in Encinitas, CA
Surf contest: 7am-3:30pm
Concert: 12pm-5pm (lineup to be announced)
*A free event featuring a surf contest, concert, beach vendors, and more!
(Encinitas, CA) — The 11th Annual Switchfoot Bro-Am surf contest and concert returns to Moonlight Beach in Encinitas on July 11, 2015. An annual event near and dear to Switchfoot’s heart, the Bro-Am was created to give back to the San Diego community while benefiting local children’s charities through funds raised at a pre-event auction night soiree, as well as from vendors on the beach day-
of, corporate surf team entries, and sponsorships. Since its inception in 2005, the Bro-Am has raised more than $1,150,000 for San Diego-based children’s charities. In 2014 the members of Switchfoot
created the Switchfoot Bro-Am Foundation to continue their mission of supporting local at-risk, homeless, and street kids year-round.
Prior to the big beach day, the Bro-Am kicks off with an auction night event at which guests will
savor signature dishes from the area’s leading restaurants. The evening will also include a live music
performance by Switchfoot, stellar silent and live auctions, opportunity drawings, and more.
The 11th Annual Switchfoot Bro-Am beach day on July 11 will feature a surf contest, live music performances, and nerf surf jousting exposition between surf contest heats. This year’s event will
welcome back the 4th annual Rob Machado Bro Junior. Open to youngsters ages 16 and under, the Rob Machado Bro Junior places a premium on the competitor having the most fun. Kids sign
up to enter at the Solana Beach Surf Ride location, compete on one of Rob Machado’s boards, and stick around for the day’s festivities. Rather than a financial donation, entrants bring gently-
used surf clothes to the beach on competition day as their entry fee.
“The Bro-Am has been my favorite day of the year ever since we started it back in ’05,” notes Switchfoot’s Jon Foreman. “To see our hometown come together to help out a deserving group of
kids is an incredible experience — surfing, music, and the San Diego scene at its best.”
Four-person corporate surf teams secure their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. Prior year participants have included riders representing
Hurley, Billabong, Surf Ride, Nixon, Shaper Studios, Chelsea’s Light Foundation, Macbeth,
UNIV, Arnette, Dragon, and the Encinitas Firefighters Association, as well as surf legends Rob
Machado, Tom Curren, Timmy Curran, and members of Switchfoot. A free concert on the beach
rounds out the beach day festivities. Past performers in addition to Switchfoot have included OK
Go, Jason Mraz, Chris Shiflett of Foo Fighters, Tristan Prettyman, Rob Machado, Cody Lovaas,
Brandon & Leah, Gentlemen Hall, Pacific Air, 78 Violet, Makua Rothman, and many more.
Thanks to Bro-Am’s relationship with Hurley H2O, the Bro-Am beach experience is a “single-use
plastic water bottle-free event.” Attendees are encouraged to bring a re-usable water bottle to fill
up at the H2O station for free, and Hurley H2O provides stainless steel bottles with funds raised
supporting nonprofit partners like The Ecology Center.
Continuing its eco-friendly efforts, the Switchfoot Bro-Am works with San Diego-based Alternative
Power Productions to offer cutting-edge solar-powered sound and staging. Alternative Power
Productions utilizes the renewable energy sources of the sun to deliver 100% pollution-free
concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid
emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car
approximately 1,100 miles or the annual sequestration of 66 trees).
The Rob Machado Foundation, dedicated to teaching youth about their impact on the environment,
will once again have a team of surfers and environmentalists managing waste at Bro-Am. The Green
Team of high school and college students will ensure that as much waste as possible is diverted from
the landfill. The team will educate attendees on proper sorting of trash and recyclables as well as
tabulating the total landfill diversion rate. The ultimate goal is to empower attendees to reduce their
trash footprint beyond the event.
For those not able to make it to the Bro-Am, the event will offer a live Web cast to stream the surf
contest/concert at Moonlight Beach, allowing supporters from around the US and world to tune in
and catch the Bro-Am action live.
To continue to help ease the traffic in the neighboring areas, the Switchfoot Bro-Am will again
offer parking and traffic solutions, which include a free shuttle from San Dieguito Academy as
well as other key points to be announced. We encourage you to utilize the parking lot at City Hall,
located at the corner of Vulcan Avenue and E Street. Attendees are also encouraged to take the
Switchfoot is Jon Foreman (vocals/guitar), Tim Foreman (bass), Chad Butler (drums), Jerome Fontamillas (keys/guitar) and Drew Shirley (guitar). The Grammy-award winning rock band released their new album, Fading West, which debuted at #6 on the Billboard Top 200 Charts this year. They also released their first feature film, Fading West, across all digital and VOD formats. Part rock documentary, part surf film, and part travelogue, Fading West offers rare glimpses of the longtime surfers on their boards and in the waves, captures the frenetic energy of their live shows, and in the end portrays a journey both epic and intimate. www.switchfoot.com
Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com
ABOUT SIMA & SIMA HUMANITARIAN FUND:
Founded in 1989, The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. The SIMA Humanitarian Fund was established in 2004 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since its inception, the SIMA Humanitarian Fund has donated more than $1.6 million. Its 2014 beneficiaries include AccesSurf Hawaii, Boarding For Breast Cancer, Best Day Foundation, Cystic Fibrosis Foundation, Jimmy Miller Foundation, Life Rolls On, Mauli Ola Foundation, Outdoor Outreach, Stoked Mentoring, SurfAid, Surfers Healing, and Waves for Water. For more information regarding SIMA, please visit www.sima.com.
4th Annual Rob Machado Bro Junior
Come join us for the 4th Annual Rob Machado Bro Junior. Open to any kid 16 and under, we place a premium on the competitor having the most fun. Enter the event, compete on one of Rob Machado’s boards (you'll get an extra point on your best wave if you do, or you can use your own without the bonus point), and stick around for a live performance by Switchfoot. What better way to spend a summer day?
*Signup info to be posted closer to the event date.
For further information about how to get involved, please contact us.