Switchfoot Bro-AmMake a Donation to the Bro-Am Foundation
Grammy Award-winning rock act Switchfoot hosts Annual Switchfoot Bro-Am Presented By Hurley featuring a pre-event auction night, charity surf contest, the Rob Machado Bro Junior, beach concert, and Belly Up after-party — all to benefit local at-risk youth via the Switchfoot Bro-Am Foundation
(Encinitas, CA) — The 9th Annual Switchfoot Bro-Am surf contest and concert returned to Moonlight Beach in Encinitas on July 13, 2013. An annual event near and dear to Switchfoot's heart, the BroAm was created to give back to the San Diego community while benefiting local children's charities through funds raised at a pre-event auction night soiree, as well as from vendors on the beach day-of, corporate surf team entries, sponsorships, and an after-party at the Belly Up Tavern. Since its inception in 2005, the Bro-Am has raised more than $900,000 for San Diego-based children's charities, with the primary beneficiary most recently being the Oceanside chapter of StandUp For Kids. In 2013, the members of Switchfoot created the Switchfoot Bro-Am Foundation to continue their mission of supporting local at-risk, homeless, and street kids year-round. A portion of proceeds from the 2013 Bro-Am and future Bro-Ams will also benefit a funding need as proposed by City of Encinitas Parks and Recreation Department.
Bro-Am weekend kicked off on Friday, July 12, with an auction night event at the Sheraton Carlsbad Resort & Spa at which guests savored signature dishes from the area's leading restaurants including Pacifica Del Mar, Harney Sushi, Jake's Del Mar, Pacific Coast Grill, Solace & The Moonlight Lounge, Twenty 20, Daphne's California Greek, Nothing Bundt Cakes, Solana Beach Crush, Bull Taco, and The GoodOnYa Bar. The evening also included a live music performance by Switchfoot, stellar silent and live auctions, opportunity drawings, and an exclusive sneak peek at Switchfoot's debut feature film, Fading West.
An estimated 13,000 people turned out at Moonlight Beach to support the 9th Annual Switchfoot Bro-Am presented by Hurley on July 13, which featured a corporate team surf contest, live music performances, and nerf surf jousting exposition between surf contest heats. This year's event also welcomed back the 2nd annual Rob Machado Bro Junior. Open to youngsters ages 16 and under, the Rob Machado Bro Junior places a premium on the competitor having the most fun. Kids compete on one of surf legend Rob Machado's boards, and stick around for the day's festivities. Rather than a financial donation, entrants bring gently-used surf clothes to the beach on competition day as their entry fee.
"The Bro-Am has been my favorite day of the year ever since we started it back in '05," notes Switchfoot's Jon Foreman. "To see our hometown come together to help out a deserving group of kids is an incredible experience — surfing, music, and the San Diego scene at its best."
Four-person corporate surf teams secured their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. This year's Bro-Am featured riders representing Hurley, Billabong, Surf Ride, Shaper Studios, Chelsea's Light Foundation, Flat Rock Eats & Drinks, Arnette, Dragon, Encinitas Firefighters Association, Univ, and Macbeth, as well as Rob Machado, and members of Switchfoot. The final heat brought team Switchfoot with Rob Machado up against team Hurley. After an intense battle out in the water, team Hurley took top honors.
A free concert on the beach rounded out the beach day festivities, with performances by Switchfoot, Gentlemen Hall, Pacific Air, 78 Violet, and Makua Rothman. But it didn't end there. Bro-Am weekend then concluded with the official after-party at Belly Up Tavern, hosted by Switchfoot and featuring performances by Fiction Family, Makua Rothman, and Kelley James.
Expanding upon Bro-Am's relationship with Hurley H2O, the Bro-Am beach experience was once again a "single-use plastic water bottle-free event." Attendees were encouraged to bring a re-usable water bottle to fill up at the H2O station for free, and Hurley H2O provided stainless steel bottles with funds raised supporting nonprofit partners like The Ecology Center.
Continuing its eco-friendly efforts, the Switchfoot Bro-Am again worked with San Diego-based Alternative Power Productions to offer cutting-edge solar-powered sound and staging. Alternative Power Productions utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am avoids emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).
And new to this year's event, the Rob Machado Foundation, dedicated to teaching youth about their impact on the environment, had a team of surfers and environmentalists managing waste at BroAm. The Green Team of high school and college students ensured that as much waste as possible was diverted from the landfill. It was determined that the team processed almost 650 lbs of waste, and diverted almost 46% of waste from the landfill. The ultimate goal of the Rob Machado Foundation at Bro-Am was to empower attendees to reduce their trash footprint beyond the event.
This year's beach vendors and sponsors include title sponsor Hurley, Ultimate Ears, Journey's, official retail partner Surf Ride, Wahoo's, Harney Sushi, Surfrider Foundation, Pizza Port, Natural High, Clif Bar, Believe In Something, To Write Love On Her Arms, Honest Tea, Christian Surfers Encinitas, INT Softboards, Watershot, Daphne's California Greek, Cracker Jack'D, Macbeth, Chick-fil-A, 91X, the Belly Up, Chelsea's Light Foundation, the Rob Machado Foundation, and The Ecology Center.
For those not able to make it to the Bro-Am, the event partnered with Action Sports Productions to add a first-ever live Web cast, which streamed the surf contest/concert at Moonlight Beach, allowing supporters from around the US and world to tune in and catch the Bro-Am action live on www.switchfoot.com.
To continue to help ease the traffic in the neighboring areas, the Switchfoot Bro-Am again offered parking and traffic solutions, which included a free shuttle from San Dieguito Academy. The event also encouraged guests to utilize the parking lot at City Hall, located at the corner of Vulcan Avenue and E Street. Attendees were also encouraged to take the Coaster.
"Hurley is a company based on inclusion," says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley's early years as a Huntington Beach shaper, working with friends alongside the world's best athletes to make a better surfboard. It applied to the company's launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. For more information, visit www.hurley.com.
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